Before I build, I ask -
I work upstream.
— and ship downstream with the team.
See shipped outcomes
Selected Work
Sorta AI • B2C ai Saas
Defining a product nobody agreed on — then designing the AI role to match.
Human-AI interaction
Behavioral change
MVP validation
Feature prioritzation
a1c app • b2c healthcare
Designing the interpretation layer that the doctor used to be.
Data visualization
Stakeholder alignment
Healthcare UX
Systems design
bios app • B2C medical
Wearable system
Data visualization
App redesign
FDA compliance
CCa dmba • brand strategy
Turning an invisible program into something people instantly understand.
Paid-media marketing
Top-of-funnel strategy
Messaging & positioning
Content system
